Shein sued Temu. Temu sued Shein. The war over fast fashion is heating up. Things are currently escalating between Temu and Shein, two Chinese e-commerce platforms. Last week Temu, the young shopping platform currently bombarding US users with social ads, filed an antitrust lawsuit in federal court against Shein, the older, massively popular e-commerce website. The accusations in the suit are pretty revelatory if you want to learn more about the state of the "ultra-fast fashion" business. The two platforms are engaged in an escalating legal battle over what each claims is unfair competition. However, airing their dirty laundry so publicly could open them up to even more criticism from eagle-eyed US politicians. Read the full story. —Zeyi Yang Zeyi's story is from China Report, his weekly newsletter delving into tech and power in China. Sign up to receive it in your inbox every Tuesday. If you'd like to read more about the key Chinese shopping players, why not check out: + This obscure shopping app is now America's most downloaded. Temu shot up to the top spot in app store charts, but it has a long way to go before it can replicate the e-commerce success it's seen in China. Read the full story. + Shein's charm offensive is off to a rocky start. The fast-fashion company invited six influencers to examine its factory conditions in China, but the social media campaign ended in a major backlash. Read the full story. + Why Zeyi's bittersweet relationship with Shein had to end. |
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