But There's Change Accenture has already built the machine. It now has 80,000 AI and data professionals and has completed more than 11,000 AI projects. It maintains deep partnerships with OpenAI, Anthropic, Databricks, and Snowflake, and is training tens of thousands of employees on new models. Operating metrics are also improving. Margins expanded to 13.8%, up 30 basis points. Free cash flow jumped to $3.7 billion from $1.5 billion last quarter. The company returned $2.7 billion to shareholders. None of this suggests hesitation. The real question is conversion. How quickly will this scale translate into faster growth? So far, it has not. The more interesting signal comes from how Accenture itself is evolving internally. On a recent Rapid Response podcast, Sweet pushed back on the idea that AI will hurt entry-level hiring. In fact, Accenture is hiring more early-career workers than last year. The reason is simple: younger employees are often more fluent with AI tools. "I've had clients tell me that it's the college graduates who come and say: 'What do you mean you're not using this [AI tool]?'" she said. There is a clear shift underway. AI is not replacing entry-level roles. It is reshaping expectations. At Accenture, AI usage is now part of how performance and promotions are evaluated. Employees are required to undergo at least five hours of AI training, regardless of role. This mirrors what is happening with clients. AI is not a standalone capability anymore. It is becoming a baseline expectation across functions. That also helps explain the slower revenue impact. When a technology becomes embedded, it stops appearing as a separate line item and starts behaving like infrastructure. Accenture has already flagged this trend. In Q4 FY25, Sweet noted that AI returns were underwhelming for clients. That matters more than any booking number. Until AI projects are directly tied to financial outcomes, enterprises will not scale spending aggressively. Instead, they will experiment, integrate, and optimise within existing budgets. That is exactly what this quarter reflects. Strong bookings. Stable growth. Expanding pipelines. But no breakout. |
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