Central Cee - Learn More About G-SHOCK's New Ambassador

Central Cee's Iconic G-SHOCK Style  |  View in browser

ICONS ARE BUILT OVER TIME Discover the journey of Central Cee, the chart-topping British rapper redefining global music and culture. From London's underground scene to dominating the world stage, Central Cee embodies what it means to be "Built Different". • Raised in Shepherd's Bush. • The first UK rapper to surpass 2 billion streams on Spotify. • Viral hits and high-profile collaborations with Dave, Drake, and Lil Baby. • A staggering 7 billion streams and 6 MOBO Awards, and counting. Spotted Central Cee and G-SHOCK on your travels? Tag us - @gshock_uk #BuiltDifferent See what the media is saying about Central Cee's global takeover and his exciting new role with G-SHOCK below. GQ Lifestyle UK Verge Magazine UK The Manual New Wave Magazine

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